A soju commercial with a funny concept which is sure to catch your attention, whether you like it or not!.
When we look at that commercial, we can easily understand the content, even if we're not that fluent in korean since the film makes it pretty obvious to anyone.
First, the product which is advertised in this commercial, that is to say the beverage in this little green bottle, is called soju. Soju is the most popular korean alcohol. It is a very strong liquor made of rice which has a similar taste to russian vodka.
For those who are interested in korean culture, you should already know that alcohol has a very important place in social life and it seems kind of difficult to live and work in Korea without being able to drink soju.
Since soju is already a very famous liquor in korea, this commercial's purpose isn't to make a new product known. However, different brands of soju are available so they each have to advertise their own soju.
What is the first thing that comes to your mind while watching this commercial from Soju Charm ?
I think that most people would have the same idea as me, and that's what makes it so funny... Indeed, I immediately thought about this common phrase : "There are two things which can help to make a woman look beautiful in men's eyes : make-up and alcohol."
This commercial generated two opposites kinds of reactions which are either positive or negative.
Indeed, even if most people tend to think that it is just a funny commercial, there were also comments about how it gives the impression that a woman can only be beautiful if she is skinny, since it's only once the girl has slimmed down in the eyes of the man because of the alcohol effect that she is seen as such : guys can't stop looking at her making the others girls jealous...
To which side do you belong ?
Share your view on this commercial~